If your website “feels off,” you’re not alone. Most small businesses evolve faster than their brand does. Offers change, audiences refine, and pages get patched. The result is a tired, inconsistent experience: the logo looks fuzzy at small sizes, colors don’t quite match, the voice swings between formal and friendly, and the primary call to action (CTA) changes label from page to page. Before you redesign anything, run a focused brand audit. In 60 minutes, you can find and fix the handful of issues that drive most confusion and conversion loss.

If visitors aren’t converting, start with the basics. This audit finds the leaks most small teams can fix in days—not months. You’ll check clarity (does the page make sense?), friction (is the next step obvious?), and performance (does it load fast enough?). Then you’ll prioritize and ship the highest‑leverage fixes.