If your website “feels off,” you’re not alone. Most small businesses evolve faster than their brand does. Offers change, audiences refine, and pages get patched. The result is a tired, inconsistent experience: the logo looks fuzzy at small sizes, colors don’t quite match, the voice swings between formal and friendly, and the primary call to action (CTA) changes label from page to page. Before you redesign anything, run a focused brand audit. In 60 minutes, you can find and fix the handful of issues that drive most confusion and conversion loss.

Most small businesses don’t lose because their services are worse—they lose because their positioning is blurry. If visitors can’t tell who you’re for, what you help them achieve, and why you’re the safer choice in 5 seconds, they bounce. Good positioning makes everything else easier: copy gets clearer, pricing gets stronger, and campaigns waste less.