Most teams don’t need a giant content calendar. They need a simple rhythm they can keep. In 90 minutes, you can pick your themes, outline a quarter’s worth of posts, and schedule a cadence you’ll actually hit. This guide is the exact working session we run with small businesses: fast, focused, and tied to what you sell.

Most SEO advice overcomplicates what small teams need. You don’t need a 100‑page keyword plan or a dozen tools. You need clear pages, fast loads, helpful content that matches intent, and a weekly review that turns insights into changes. This article shows you how to win with a compact, repeatable system you can maintain in an hour a week.