If your funnel feels leaky—lots of visits, few consults—journey mapping shows you where attention and trust die. Done right, it’s fast and concrete: you map each step from discovery to purchase, look for friction, then ship fixes that raise conversions without a redesign. This article gives you a practical journey mapping session you can run in two hours and repeat quarterly.

Most service pages don’t fail because the service is bad—they fail because the copy makes the decision hard. Visitors can’t tell if it’s for them, what they’ll get, how it works, or what happens after they click. Conversion copy fixes that. It clarifies the promise, removes friction, and builds enough certainty that the right buyers say yes.

If visitors aren’t converting, start with the basics. This audit finds the leaks most small teams can fix in days—not months. You’ll check clarity (does the page make sense?), friction (is the next step obvious?), and performance (does it load fast enough?). Then you’ll prioritize and ship the highest‑leverage fixes.