If your website “feels off,” you’re not alone. Most small businesses evolve faster than their brand does. Offers change, audiences refine, and pages get patched. The result is a tired, inconsistent experience: the logo looks fuzzy at small sizes, colors don’t quite match, the voice swings between formal and friendly, and the primary call to action (CTA) changes label from page to page. Before you redesign anything, run a focused brand audit. In 60 minutes, you can find and fix the handful of issues that drive most confusion and conversion loss.

If customers can’t recognize you in three seconds, they won’t remember you in three days. Brand identity is how you become findable, memorable, and trustworthy. It’s not a logo file you drop into a header—it’s a working system that guides how your brand looks, sounds, and behaves in the moments that matter.