Launching a new offer shouldn’t feel like rolling the dice. Whether you’re a solo founder or a small team, the difference between a smooth launch and a stalled one usually comes down to clarity: who it’s for, what outcome it creates, how it’s packaged, and how you present it on the page. This guide gives you a focused, repeatable plan to cut risk and ship with confidence—without a six‑week committee.

Pricing is not about guessing what the market will tolerate—it’s about framing value so the right customers say yes without hesitation. If you’ve ever felt “too expensive” for some buyers and “suspiciously cheap” for others, this guide is for you. You’ll move from inputs (positioning, outcomes, alternatives) to packaging (tiers and scope), then page presentation (copy and layout), experiments, and policy.