Most teams don’t need a giant content calendar. They need a simple rhythm they can keep. In 90 minutes, you can pick your themes, outline a quarter’s worth of posts, and schedule a cadence you’ll actually hit. This guide is the exact working session we run with small businesses: fast, focused, and tied to what you sell.

Most SEO advice overcomplicates what small teams need. You don’t need a 100‑page keyword plan or a dozen tools. You need clear pages, fast loads, helpful content that matches intent, and a weekly review that turns insights into changes. This article shows you how to win with a compact, repeatable system you can maintain in an hour a week.

If visitors aren’t converting, start with the basics. This audit finds the leaks most small teams can fix in days—not months. You’ll check clarity (does the page make sense?), friction (is the next step obvious?), and performance (does it load fast enough?). Then you’ll prioritize and ship the highest‑leverage fixes.